When I ask other writers what they do to market and promote their novels, I get the big ole eye roll!
Marketing and promoting has NEVER been easier! Easy? Can you stop with the eye roll already?
Let me take a moment to explain. Believe it or not, you have a PR personality (Check out my blog post to take the test and see what your PR personality is HERE.)
It doesn’t matter if you are on introvert or extrovert, the internet has made it easier than ever to market and promote. And the fastest way to reach your target audience and gain a loyal following among your peers and readers is effectively using Twitter.
Another eye roll?? I’m starting to get offended…
I know we are all writers and it’s hard for us to say anything in 140 characters. How do we effectively market in 140 characters?
I’m glad you asked.
The most important thing on TWITTER is the # (hashtag).
But you have to # effectively or you will never reach the target audience you want to reach.
There are certain hashtags I use to get to my target audience. For instance, when I want to tweet my blog, I hashtag my tweet with keywords that will help me reach blog readers- #reader #marketing #indieauthor #amwriting (url here) or use #amediting #writertip #promoting #writer.
These hashtags help me reach you, my target blog audience.
When I tweet my book, I use #mystery #ebook #2.99 #bestseller #womansleuth #beadedjewelry #streetteam. Those hashtags help me reach my target reading audience.
Here are some tips to help # your way to success:
1) Pick KEY hashtags. Like I said earlier, pick hashtags that are already out there. Don't make up your hashtag that NO ONE will see. If you aren't sure what hashtags to use, go to the search box on Twitter and start typing in key words that will help you find your target audience.
2) Keep your tweet short. Sometimes you can do too many hashtags and the reader gets lost in the tweet. Even though you are limited to 140 characters, that too can be too many sometimes. You have to pick out key words to get their attention.
Here are some popular hashtags for writers:
#amediting posts from people who are editing
#amwriting posts from people who are writing
#askagent agent questions and answers
#fridayflash flash fiction on a Friday
#nanowrimo national novel writing month
#pubtip publication tips
#vss very short story
#webfic web fiction
#weblit web literature
#wip work in progress
#writetip writing advice
#writingtips writing advice
Some hashtags are specifically “chats” – which means they work in the same way as all tags, but are mainly used at certain agreed times :
#yalitchat young adult literature chat
Don’t just think about your tweets. You have to give back!
Your likability factor is a key to tweeting.
Your likability factor is a key to tweeting.
If you only promote yourself, readers and your peers will see right through it. Make sure that you are giving back and retweeting your author friends.
AND connect with your readers! Since I write mystery and novels with jewelry beading themes, I make sure I go to those hashtag groups and interact with those tweepeople.
I have found some GREAT targeted bloggers in these groups. For example, my target audience is jewelry beaders for my novel CarpeBead ‘em. Through effective hashtags, I have found some great blogs that teach people how to make jewelry or blogs where they gather to talk about beading. I began to follow those blogs and comment. Once I became ingrained into their community, I asked if I could write a guest post about why I love beading and how I wrote a novel about it.
This is a great way to gain new readers and loyal followers on Twitter!
So get your tweet on and # effectively to reach your target audience.
Do you tweet effectively?
Tonya is an Amazon Movers and Shakers, and International bestselling author. She writes humorous cozy mystery and women’s fiction that involves quirky characters in quirky situations.
Splitsville.com, the first novel in the Olivia Davis Mystery Series, is a double finalist in the Next Generation Indie Book Awards in the Mystery and Humorous Categories.
Carpe Bead ‘em is a finalist in Amazon’s eFestival of Words in the Women’s Fiction Category.
She travels to various writer's groups giving workshops on marketing and promoting no matter where you are in your career or what journey you take in publication. Tricked Out Toolbox~Marketing andPromoting Tools Every Writer Needs is a bestselling non-fiction novel where Tonya teaches writers how she made it to International bestselling status with her marketing plan.
Become a member of Tonya’s STREET TEAM! It’s a gathering place of readers who love Tonya Kappes novels and Tonya gives away monthly prizes! To sign up for Tonya’s STREET TEAM, newsletter, view book trailer, and upcoming news, check out Tonya’s website, Tonyakappes.blogspot.com.
Twitter: https://twitter.com/tonyakappes11Goodreads: http://www.goodreads.com/author/show/4423580.Tonya_Kappes